Archive for category Mobile is to local products what Bilbo’s sword is to Orcs

Bilbo needs a sword that glows blue when orcs are nearby – very handy when there is something he needs to pay attention to but can’t see.

OrcSword is a digital marketing platform which makes a precise connection between consumers and suppliers of products and services based on known location and specific interest.

Just like the orc sword, DoWhat will alert mobile consumers to local products of relevance. Your business may not be visible but consumers with DoWhat in their pocket will at least know you are nearby!

A key difference though is the orc sword only helps Bilbo and not the orcs. Businesses trading locally can use DoWhat to deliver promotional offers to the most valuable of prospective customers – those who are nearby and known to be interested.

Register as a user at today and:

  • If you operate a business trading locally create or claim your listing, describe your business by connecting it to one or more detailed search categories, then define promotional offers to be delivered to mobile consumers who share an interest in the same category and locality.
  • If you want to know when nearby businesses are offering products you care about, save searches spanning your favourite search categories and localities.

You can read more about DoWhat at

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My Apple’s gone bad!

I used to carry a really great apple – nice to look at and every bite was truly enjoyable.  Much better than the type of fruit I used to take to work.  My friends without apples were jealous every time I took mine out.  

But things have changed for the worse.

Rotten Apple

The philosophy of the apple grower appears to have to shifted from “better by design” to “bad by design”.  Maybe they believe if my apple goes bad quickly I will upgrade to a new type of apple which I am told will taste much better.  But my trust in the apple grower has taken such a beating over the last year I am reticent to upgrade.  After all perhaps the new apple will go bad just as quickly as the one I have now – which had stayed in top condition until the grower decided to tamper with its shelf life.

The real shame is the rot is coming from deep inside my apple and not from the external environment.  Even when it looks nice superficially one bite reveals the disease just under the surface.

Maybe the time has come for a change and I need to start taking another type of fruit to work.  I’m not familiar with the types of fruit my friends are eating, but they sure seem much happier with the taste than I do!

If your apple has gone bad too please share / re-tweet / like and perhaps the grower will pay attention…

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